Tablet Owners Interested in iPad Upgrade Seek Longer Battery Life and Lower Price Point
ecoATM Survey Finds Current Tablets Meeting Needs as Biggest Reason for Not Upgrading
San Diego, Calif. – With the anticipated iPad® unveil this week, a new survey from ecoATM®, reveals what new features would motivate consumers to upgrade and trade-in their old tablets. The survey found that 52 percent of consumers would consider upgrading their current device if the new iPad has a longer battery life and/or lower price point. Further findings from the ecoATM survey include:
• 47 percent of consumers indicate that a faster processor would make them upgrade, while only nine percent would upgrade if the new iPad had a gold-plated option.
• 27 percent of consumers would sell their old tablet for cash, and 13 percent would recycle their old tablet upon upgrading.
• 58 percent of consumers said they will not upgrade because their current tablet meets their needs.
• Only 19 percent cited the high cost of tablets as justification for not purchasing.
Additionally, a study from Bamboo Mobile, a division of Compass Intelligence Research, indicates that cash is the main motivator for consumers to recycle their mobile devices with 43 percent of Americans choosing cash over store credit, gift cards, and other incentives. ecoATM offers cash on the spot for tablets, phones and MP3 players at approximately 1,100 locations in 41 states. ecoATM announced in August 2014 its collection of three million total devices at ecoATM kiosks nationwide, of which used and unwanted tablets were a portion.
Current trade-in values for top tablets are:
• iPad – Up to $30
• iPad 2 – Up to $90
• iPad 3 – Up to $120
• iPad 4 – Up to $140
• iPad Air – Up to $173
• iPad Mini- Up to $115
• iPad Mini 2 – Up to $150
“The refurbishing and recycling market for tablets is still relatively young in comparison to smartphones; the EPA cites most consumers update their smartphones every 18 to 22 months and explore options for device trade-ins,” said Mark Bowles, co-founder and CMO at ecoATM. “ecoATM provides consumers with a smart recycling option, instantly rewarding them with cash on the spot while simultaneously rewarding the environment.”
For more information and locations, please visit https://www.ecoatm-public.myshopify.com/.
Methodology: The survey was conducted by Edelman Berland between October 3-7, 2014, asking 1,000 tablet owners for insights
ecoATM holds Responsible Recycling (R2) and ISO14001 certification, confirming the company’s commitment to maintaining the highest standards of electronics recycling, as well as ISO27001 certification for information and personal data security. See https://www.ecoatm-public.myshopify.com/pages/how-it-works/ for a video of how an ecoATM kiosk works.