Our Goal
ecoATM's goal is to forever alter the current wasteful life-cycle of consumer electronics. ecoATM addresses this eWaste challenge by providing convenience and enough incentive to inspire mass consumer participation in reselling and recycling. According to the Consumer Electronics Association, U.S. consumers collectively buy about 500 million new electronic gadgets each year. Upgrade cycles grow shorter every year as gadget manufacturers tempt consumers with new features. The average U.S. household now owns 26 different consumer electronic devices for a staggering total of nearly 3 billion devices in all, many of which are no longer in use. The majority of these devices are still in good working condition when consumers upgrade and retire them. Unfortunately, until ecoATM, there were few practical options for consumers to responsibly resell or recycle these devices so the vast majority of them are entering our landfills as toxic eWaste. To solve this technology problem, ecoATM turned to technology itself and has developed the ultimate solution to this vexing problem by providing convenience and immediate financial incentive.
Solving the eWaste problem on a broad scale requires the collaboration of the OEM's that make the devices, the retailers that sell them, and the consumers that buy and retire them. With $25B in latent consumer assets available to mine and use as the incentive for all stakeholders in the chain, ecoATM will dramatically alter the current life-cycle of consumer electronics much the way 1970's redemption value laws on bottles and cans dramatically changed their life-cycle. Please join us in transforming eWaste to the benefit of everyone!
